Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years

Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:

• Development of an in-house manual for on-page optimization for the company's writers.
• Conducting a range of SEO audits for the company's lines of business.
• Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
• Management of the bulk of the company's Google and Bing paid search campaigns.

This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.

When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.

The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.

Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

AAA Renovation is bathroom and Kitchen remodel company using modern approaches to home renovation nation wide. Some of my success as a contractor for this company had to do with the creative strategy as well as coming up with copy that would resonate at a local level.