Initially there was no tracking setup to monitor actual conversions, so we had to begin without proper benchmarks and sought a really high goal which we did achieve in the first month.

It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.

The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.

This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.