Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.

Challenges:

• Current creative wasn’t scaling efficiently
• Low engagement on ads
• Remarketing was not converting even with discounts

Strategy:

• I pitched the client on influencer whitelisted ads, which were an immediate success for us from both an engagement and conversion rate perspective.
• Used our amazing influencer content to create high converting mash-up ads that created an emotional connection to the product

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:

1. Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
2. As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.

Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned. 

When initially reaching out, Geologie needed outreach support to scale their influencer program, but after just 3 months of working together, we were able to scale their program from a $45,000 spend to $90,000 spend a month.