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We were able to get their ROAS from 0.3 to 1.75 within a couple of months, despite ongoing issues with the site. We proved out winning copy and creative combinations, along with audiences that showed continued success within their target demographic.
Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.
I was responsible for the entire paid media strategy. I worked with them to develop the right messaging, targeting approach, creative, and campaign structures to succeed through Facebook and Google advertising. We proved that there was demand in the product, and the bottleneck became their site speed and development.
We were able to get their ROAS from 0.3 to 1.75 within a couple of months, despite ongoing issues with the site. We proved out winning copy and creative combinations, along with audiences that showed continued success within their target demographic.
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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