We were able to get their ROAS from 0.3 to 1.75 within a couple of months, despite ongoing issues with the site. We proved out winning copy and creative combinations, along with audiences that showed continued success within their target demographic.

2
ROAS

The Challenge

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.

The Process

I was responsible for the entire paid media strategy. I worked with them to develop the right messaging, targeting approach, creative, and campaign structures to succeed through Facebook and Google advertising. We proved that there was demand in the product, and the bottleneck became their site speed and development.

The Solution

We were able to get their ROAS from 0.3 to 1.75 within a couple of months, despite ongoing issues with the site. We proved out winning copy and creative combinations, along with audiences that showed continued success within their target demographic.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Web Development,Web Development

Industry

Food & Drink

Results by the numbers

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