
The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
We took over PPC campaigns at the beginning of September shortly after going live on Amazon in August. After a month of testing, sales began to climb, with ACoS under control. Then, strong page rankings began to take hold… and, boom! We told the client that we have an opportunity to scale a Sponsored Placement that was converting well. After confirming with the client that we can scale the ad budget, we doubled down.
With a great product (getting good reviews) and a good conversion rate, page 1 positions held steady and catapulted sales to the next level. From there, it was a snowball effect! By the end of year, we hit the HUGE milestone of $1M in sales!
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.