• Increased the open rates for campaigns over 35%+ on average after 2 months
  • Improved click rates and saw a new average of 6% per email campaign
  • Helped the brand improve the deliverability and the ability to inbox their campaigns

The Challenge

This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months. 

The Process

Even with a list of over 40k, this brand was underutilizing segmentation. With so many buckets of buyer personas, this is how we were able to bring the open rate from 10% to 40% and increased the click rate from .5% to an average of 6%.


I created a strategy, analyzed results, and created the email campaigns.

The Solution

  • Increased the open rates for campaigns over 35%+ on average after 2 months
  • Improved click rates and saw a new average of 6% per email campaign
  • Helped the brand improve the deliverability and the ability to inbox their campaigns
Skills Used

Email Marketing

Industry

Art & Entertainment

Results by the numbers

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