Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency

0.3
ROAS

Philip N.

Mayple Vetted

expert

The Challenge

The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.

The Process

Job is to make sure we capture all brand search from retailers (sephora/others) from winning the brand bid. I've test multiple campaign tactic to capture not only impressions share but also click share through maximize clicks and other campaign objective to win bid without raising our CPC in a bidding war. Google Shopping is the best way to showcase your product and it is very competitive across Google ad - split our shopping campaign by product categories and was able to bid effectively across each individual product.

The Solution

Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency

Skills Used

Paid Ads,Google Shopping

Industry

Beauty

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.3

ROAS

Nesting Olive

The client wanted to get a ROAS above 2 with a limited monthly budget.

1.2

ROAS

Structube

They had acquisition campaigns but the ROAS wasn't satisfying

3

CPL

Avoca Pools

Avoca pools were interested in filling their seasonal calendar with new pool installations early in the season. The goal set was to book 5 months of installations (10 to 15) of custom inground pools in a 60 day period.



Splice

Main objective was to grow the subscriptions as quickly as possible.