Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency
The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.
Job is to make sure we capture all brand search from retailers (sephora/others) from winning the brand bid. I've test multiple campaign tactic to capture not only impressions share but also click share through maximize clicks and other campaign objective to win bid without raising our CPC in a bidding war. Google Shopping is the best way to showcase your product and it is very competitive across Google ad - split our shopping campaign by product categories and was able to bid effectively across each individual product.
Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency
Paid Ads,Google Shopping
Beauty
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Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
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