Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency

0.3
ROAS

The Challenge

The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.

The Process

Job is to make sure we capture all brand search from retailers (sephora/others) from winning the brand bid. I've test multiple campaign tactic to capture not only impressions share but also click share through maximize clicks and other campaign objective to win bid without raising our CPC in a bidding war. Google Shopping is the best way to showcase your product and it is very competitive across Google ad - split our shopping campaign by product categories and was able to bid effectively across each individual product.

The Solution

Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency

Skills Used

Paid Ads,Google Shopping

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.4

ROAS

UTV Source

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

2

CPR

Verizon

At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.

StubHub

This client did not have a well coordinated SEO program. The client needed support to prioritize all SEO their SEO recommendations and provide the off shore team with organization and the ability to implement SEO governance across the organization.

Ecoventura

Build a luxury expedition brand for online and tradeshows use.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.