American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.

Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.

Facebook leads ads for Peugeot cars to generate low-cost leads but also low-quality leads that result in low rates between leads to meetings or purchases.

Dona Jo was 2 years into business struggling with cashflows and needed to generate income online. The business had grown to $300k in yearly revenue using influencer marketing but that revenue stream was quickly fading. The business was is need of a paid marketing plan.