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Really strong performance, between 300% - 700% ROAS which fluctuated largely due to introduction of Apple IDFA changes, along with promotional events and marketing efforts.
Initially there was no tracking setup to monitor actual conversions, so we had to begin without proper benchmarks and sought a really high goal which we did achieve in the first month.
Heavily focused on local shopping ads since there were multiple retail locations to direct traffic to. Was able to prospect widely into new markets across the country, specifically focused on areas with trend growth for these products. Many events were used to generate in-person promotional opportunities with a focus on customer loyalty.
Really strong performance, between 300% - 700% ROAS which fluctuated largely due to introduction of Apple IDFA changes, along with promotional events and marketing efforts.
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This ecommerce swimwear company was looking to build their presence and drive online sales across North America. With some brand recognition generated through their work with Influencers they were looking to move beyond branded search campaigns to establish a predictable, consistent funnel strategy that could be used to support new product releases and their push into Activewear.
Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies:
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