
+29% in the conversion of new clients
-50% of staff dedicated to billing and number analytics
+22% of sales due to the generation of periodic commercial management tasks based on the cadence of customer orders
-37% in the time dedicated to incident management
We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain
project scope
Full Marketing strategy and full funnel implementation
Integration with the web of the CRM system
Deployment of programmed purchase system
Integration of the billing system of the online store with CRM
Implementation of ticket system for incident management
Advanced analytics for calculating charges using a custom-made tool
+29% in the conversion of new clients
-50% of staff dedicated to billing and number analytics
+22% of sales due to the generation of periodic commercial management tasks based on the cadence of customer orders
-37% in the time dedicated to incident management
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CMO,Content Marketing,Other,Copywriting,Web Development,Content Marketing,CRO,Email Marketing,Marketing Strategy,SEO,Web Development,Other,Other,Public Relations,Other
Food & Drink
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.