
+29% in the conversion of new clients
-50% of staff dedicated to billing and number analytics
+22% of sales due to the generation of periodic commercial management tasks based on the cadence of customer orders
-37% in the time dedicated to incident management
We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain
project scope
Full Marketing strategy and full funnel implementation
Integration with the web of the CRM system
Deployment of programmed purchase system
Integration of the billing system of the online store with CRM
Implementation of ticket system for incident management
Advanced analytics for calculating charges using a custom-made tool
+29% in the conversion of new clients
-50% of staff dedicated to billing and number analytics
+22% of sales due to the generation of periodic commercial management tasks based on the cadence of customer orders
-37% in the time dedicated to incident management
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CMO,Content Marketing,Other,Copywriting,Web Development,Content Marketing,CRO,Email Marketing,Marketing Strategy,SEO,Web Development,Other,Other,Public Relations,Other
Food & Drink
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.

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