
+29% in the conversion of new clients
-50% of staff dedicated to billing and number analytics
+22% of sales due to the generation of periodic commercial management tasks based on the cadence of customer orders
-37% in the time dedicated to incident management
We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain
project scope
Full Marketing strategy and full funnel implementation
Integration with the web of the CRM system
Deployment of programmed purchase system
Integration of the billing system of the online store with CRM
Implementation of ticket system for incident management
Advanced analytics for calculating charges using a custom-made tool
+29% in the conversion of new clients
-50% of staff dedicated to billing and number analytics
+22% of sales due to the generation of periodic commercial management tasks based on the cadence of customer orders
-37% in the time dedicated to incident management
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CMO,Content Marketing,Other,Copywriting,Web Development,Content Marketing,CRO,Email Marketing,Marketing Strategy,SEO,Web Development,Other,Other,Public Relations,Other
Food & Drink
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.

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