
We were able to increase impressions and website visits from social by over 300% and 240% respectively! With the new video series and analytics tracking in place, the framework for data driven marketing is now underway.
CoinBits needed help with their overall branding and marketing content.
We helped out with a variety of things, including creating a captivating educational series for video material, growing the social media channel, and implementing end-to-end analytics to understand performance better. We also are designing and developing the website.
We were able to increase impressions and website visits from social by over 300% and 240% respectively! With the new video series and analytics tracking in place, the framework for data driven marketing is now underway.
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

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