
We were able to increase impressions and website visits from social by over 300% and 240% respectively! With the new video series and analytics tracking in place, the framework for data driven marketing is now underway.
CoinBits needed help with their overall branding and marketing content.
We helped out with a variety of things, including creating a captivating educational series for video material, growing the social media channel, and implementing end-to-end analytics to understand performance better. We also are designing and developing the website.
We were able to increase impressions and website visits from social by over 300% and 240% respectively! With the new video series and analytics tracking in place, the framework for data driven marketing is now underway.
Finance
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.