From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21

1.54
ROAS

Drew Blumenthal

Mayple Vetted

agency

The Challenge

Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.

The Process

Run both search and smart shopping campaigns. Search included both brand terms to protect the brand and non-brand to help grow the brand. Then also run smart shopping campaign which included display, YouTube and Gmail remarketing

The Solution

From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21

Skills Used

Paid Ads,Google Shopping

Industry

Food & Drink

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