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From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21
agency
Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.
Run both search and smart shopping campaigns. Search included both brand terms to protect the brand and non-brand to help grow the brand. Then also run smart shopping campaign which included display, YouTube and Gmail remarketing
From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21
Paid Ads,Google Shopping
Food & Drink
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TikTok was looking for a local partner to cover the 2022 Latin Grammys and to produce TikTok videos and TikTok live streaming with the artists.
We created a joint venture with another agency to work on this project that will be launched on November 14th.
In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.
