The marketing failed. It was a test, but there were a number of challenges:

  1. Not sufficient budget to get learnings before deploying all budget.
  2. Company deployed ads before website was ready. Website had flow issues, which resulted in higher bounce rates.
  3. Not everyone wants to buy a crypto mining rig for $10k. The marketing runway was way too short to actually drive success.
0
CPO

Matthew S.

Mayple Vetted

expert

The Challenge

Build a brand. Get people to sign up for their mining rigs.

The Process

Deployed ads for the target persona to encourage them to sign up

The Solution

The marketing failed. It was a test, but there were a number of challenges:

  1. Not sufficient budget to get learnings before deploying all budget.
  2. Company deployed ads before website was ready. Website had flow issues, which resulted in higher bounce rates.
  3. Not everyone wants to buy a crypto mining rig for $10k. The marketing runway was way too short to actually drive success.
Skills Used

Paid Ads,Email Marketing,Paid Ads

Industry

Finance

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