Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
I assisted in improving revenue, return on ad spend, and increasing class/testing enrollment. I was also able to help increase the food manager course/test purchases which were more valuable to the client than the food card purchases.
Below are the overall results
This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
I was the project manager in charge of onboarding the client, understanding their needs, and working to ensure all necessary tracking was in place. I was also the ads manager. I audited and optimized existing campaigns and built out new ones. There were a large amount of broad match keywords and I worked to adjust these to phrase and exact match so the searches would be more relevant. I also worked to improve their ads, bid modifiers, and negative keyword list. The campaigns and performance were examined at every level to ensure we could reduce the cost per purchase as much as possible.
I assisted in improving revenue, return on ad spend, and increasing class/testing enrollment. I was also able to help increase the food manager course/test purchases which were more valuable to the client than the food card purchases.
Below are the overall results
Paid Ads
Education
Put your e-mail in and we'll arrange a consultation call for you
They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.
Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.
I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
