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I assisted in improving revenue, return on ad spend, and increasing class/testing enrollment. I was also able to help increase the food manager course/test purchases which were more valuable to the client than the food card purchases.
Below are the overall results
This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
I was the project manager in charge of onboarding the client, understanding their needs, and working to ensure all necessary tracking was in place. I was also the ads manager. I audited and optimized existing campaigns and built out new ones. There were a large amount of broad match keywords and I worked to adjust these to phrase and exact match so the searches would be more relevant. I also worked to improve their ads, bid modifiers, and negative keyword list. The campaigns and performance were examined at every level to ensure we could reduce the cost per purchase as much as possible.
I assisted in improving revenue, return on ad spend, and increasing class/testing enrollment. I was also able to help increase the food manager course/test purchases which were more valuable to the client than the food card purchases.
Below are the overall results
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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