We were able to increase their traffic by 230% in 2 months & engagement by 49%.
The client wanted to attract new customers
We launched an SEO & SMM strategy to attract new clients by being educational
We were able to increase their traffic by 230% in 2 months & engagement by 49%.
SEO,Social Media Management,Content Marketing,Copywriting
Finance
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.