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Email campaigns are now responsible for 30% of Tech Checks sales, increasing from only 14% in 2018. This is due to increased sending volume, detailed list management, and varying the content in the campaigns.
Because Tech Checks spends a lot of money to acquire a customer, even at a significant loss, the return sales that are driven by email are a big factor in delivering profits.
Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
Creating a series of emails targeted to different audiences:
New customers were offered a free gift for placing an order, just to get them to order once.
Existing customers are kept informed with newsletters on topics relating to small business, success stories, and occasional offers.
Email campaigns are now responsible for 30% of Tech Checks sales, increasing from only 14% in 2018. This is due to increased sending volume, detailed list management, and varying the content in the campaigns.
Because Tech Checks spends a lot of money to acquire a customer, even at a significant loss, the return sales that are driven by email are a big factor in delivering profits.
Email Marketing,Content Marketing,Branding
Finance
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
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