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Email campaigns are now responsible for 30% of Tech Checks sales, increasing from only 14% in 2018. This is due to increased sending volume, detailed list management, and varying the content in the campaigns.
Because Tech Checks spends a lot of money to acquire a customer, even at a significant loss, the return sales that are driven by email are a big factor in delivering profits.
Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
Creating a series of emails targeted to different audiences:
New customers were offered a free gift for placing an order, just to get them to order once.
Existing customers are kept informed with newsletters on topics relating to small business, success stories, and occasional offers.
Email campaigns are now responsible for 30% of Tech Checks sales, increasing from only 14% in 2018. This is due to increased sending volume, detailed list management, and varying the content in the campaigns.
Because Tech Checks spends a lot of money to acquire a customer, even at a significant loss, the return sales that are driven by email are a big factor in delivering profits.
Email Marketing,Content Marketing,Branding
Finance
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Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
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