They were able to get over a 2 ROAS which is great for this brand because they have a high lifetime value. Their main focus was to introduce the drink to potential buyers and have them purchase a sample. Once people liked the drink they used email to nurture the new customers to repeat buy every month.

1
ROAS

Amber W.

Mayple Vetted

expert

The Challenge

The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.

The Process

My process has 7 simple steps





  1. Research the target audience 
  2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
  3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
  4. Test out your strategy which includes, creative, copy and target audiences
  5. Tweak - Look at what is working and not working using data then make changes accordingly
  6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
  7. Repeat - Always look for improvement and innovation

The Solution

They were able to get over a 2 ROAS which is great for this brand because they have a high lifetime value. Their main focus was to introduce the drink to potential buyers and have them purchase a sample. Once people liked the drink they used email to nurture the new customers to repeat buy every month.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPO

Stellation Media

Create consistent marketing funnel that produces reliable results

Pew Pew Tactical

When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.

Ratewise

Ratewise is a UK finance and insurance lead generation business. They needed a complex form built and their paid ads run.

+20%

ROAS

GoSwitch

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.


The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.