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They were able to get over a 2 ROAS which is great for this brand because they have a high lifetime value. Their main focus was to introduce the drink to potential buyers and have them purchase a sample. Once people liked the drink they used email to nurture the new customers to repeat buy every month.
The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.
They were able to get over a 2 ROAS which is great for this brand because they have a high lifetime value. Their main focus was to introduce the drink to potential buyers and have them purchase a sample. Once people liked the drink they used email to nurture the new customers to repeat buy every month.
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This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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