They were able to get over a 2 ROAS which is great for this brand because they have a high lifetime value. Their main focus was to introduce the drink to potential buyers and have them purchase a sample. Once people liked the drink they used email to nurture the new customers to repeat buy every month.

1
ROAS

The Challenge

The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.

The Process

My process has 7 simple steps





  1. Research the target audience 
  2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
  3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
  4. Test out your strategy which includes, creative, copy and target audiences
  5. Tweak - Look at what is working and not working using data then make changes accordingly
  6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
  7. Repeat - Always look for improvement and innovation

The Solution

They were able to get over a 2 ROAS which is great for this brand because they have a high lifetime value. Their main focus was to introduce the drink to potential buyers and have them purchase a sample. Once people liked the drink they used email to nurture the new customers to repeat buy every month.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Vaughton Automotive

Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned. 

2

ROAS

Oja Express

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.

GoGlobal

Maintain and build brand awareness and trust in the company.

0.32

CPL

Shieldwise

Shieldwise is an insurance lead generation company based in the UK. They match users with their ideal insurance solution from a network of local providers.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.