Singapore Grand Prix Case Study

The Challenge

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

The Process

Evaluated past campaign media channels and targeting. Allocated spends to those platforms/channels/formats that are conversion friendly.
Implemented a retargeting strategy on Google and Facebook.
Work with a 3rd party mobile platform to identify those who have confirmed flight and ticket bookings (vendor had an exclusive data agreement with travel partners) to Singapore on or around the dates of the event.

The Solution

Online transactions year increased by 429%

Online revenue for the year increased by 329%

Cost per conversion dropped by 51% due to effective targeting and reaching only those who are likely to purchase a ticket

Website

https://www.singaporegp.sg/en

Skills Used

Paid Ads,Paid Ads,Web Development

Industry

Art & Entertainment

Results by the numbers

Get Started

More Case Study

0.85 CPL

OnePacs

OnePacs is a B2B company that offers healthcare SaaS. Their technology is cloud-based and allows hospitals and clinics to operate virtually. The main goals of their campaign are to generate awareness and new leads.

Read Case Study

5 CPR

UpLingua

Startup who struggled to have users register for a membership tot he platform.

Read Case Study

4 ROAS

Vitasei

This was a Colombian company that wanted to break into the US business with their unique product line. They had no audience and no previous sales in the market.

Read Case Study

US

Rugs Done Right

Rugs Done Right needed help with both their SEO & web development

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

Top Rank Soccer Academy

‍Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Read Case Study

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Read Case Study