The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.

They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.