Online transactions year increased by 429%

Online revenue for the year increased by 329%

Cost per conversion dropped by 51% due to effective targeting and reaching only those who are likely to purchase a ticket

0.51
CPO

The Challenge

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

The Process

  • Evaluated past campaign media channels and targeting. Allocated spends to those platforms/channels/formats that are conversion friendly.
  • Implemented a retargeting strategy on Google and Facebook.
  • Work with a 3rd party mobile platform to identify those who have confirmed flight and ticket bookings (vendor had an exclusive data agreement with travel partners) to Singapore on or around the dates of the event.

The Solution

Online transactions year increased by 429%

Online revenue for the year increased by 329%

Cost per conversion dropped by 51% due to effective targeting and reaching only those who are likely to purchase a ticket

Skills Used

Paid Ads,Paid Ads,Web Development

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Simaba

increase reservation and optimized marketing funnels and sales processes to increase bookings

16.5

ROAS

Fly Rides USA

Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.


The company had attempted paid ads internally but saw very little success with it.

1

CPL

Gustare Olive Oils

Setup initial digital ads for this client

3.5

CPL

Physio Loft

The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry. 

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.