Online transactions year increased by 429%

Online revenue for the year increased by 329%

Cost per conversion dropped by 51% due to effective targeting and reaching only those who are likely to purchase a ticket

0.51
CPO

The Challenge

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

The Process

  • Evaluated past campaign media channels and targeting. Allocated spends to those platforms/channels/formats that are conversion friendly.
  • Implemented a retargeting strategy on Google and Facebook.
  • Work with a 3rd party mobile platform to identify those who have confirmed flight and ticket bookings (vendor had an exclusive data agreement with travel partners) to Singapore on or around the dates of the event.

The Solution

Online transactions year increased by 429%

Online revenue for the year increased by 329%

Cost per conversion dropped by 51% due to effective targeting and reaching only those who are likely to purchase a ticket

Skills Used

Paid Ads,Paid Ads,Web Development

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Adobe Creative Cloud

In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

0.6

ROAS

Warp Academy

Warp Academy was relaunching a paid course subscription model for their premium courses and needed to break through the ultra competitive world of online music education.

Samsonite

Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories. 

Patagonia Nahuen By Delicatessen Patagonia

Build from the ground up a brand both for on and off line, for international gourmet food franchise system.


create all assets, ecosistemas, process and workflows related to traffico of customers to store and delivery systems

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.