Singapore Grand Prix Case Study

The Challenge

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

The Process

Evaluated past campaign media channels and targeting. Allocated spends to those platforms/channels/formats that are conversion friendly.
Implemented a retargeting strategy on Google and Facebook.
Work with a 3rd party mobile platform to identify those who have confirmed flight and ticket bookings (vendor had an exclusive data agreement with travel partners) to Singapore on or around the dates of the event.

The Solution

Online transactions year increased by 429%

Online revenue for the year increased by 329%

Cost per conversion dropped by 51% due to effective targeting and reaching only those who are likely to purchase a ticket

Website

https://www.singaporegp.sg/en

Skills Used

Paid Ads,Paid Ads,Web Development

Industry

Art & Entertainment

Results by the numbers

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