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Online transactions year increased by 429%
Online revenue for the year increased by 329%
Cost per conversion dropped by 51% due to effective targeting and reaching only those who are likely to purchase a ticket
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
Online transactions year increased by 429%
Online revenue for the year increased by 329%
Cost per conversion dropped by 51% due to effective targeting and reaching only those who are likely to purchase a ticket
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