• Full rebuilt of all sections of the site including news, players, qualification events, venue, history, ticket sales portal, etc.
  • ‘Live event mode’ during the tournament: real-time scoring data updates, leaderboard, player stats, video highlights and live stream, live-blog with a custom admin UI.
  • Scalable hosting architecture in AWS & Akamai to support 10 millions+ active unique visitors per day during the event in 2019
  • Integrations with SMT (scoring data), Amazon Cognito (SSO), Secutix (ticketing backoffice), StreamAMG (video platform), dotMailer (email marketing)


The Challenge

Create a new digital platform for the oldest golf tournament for 2019 event

The Process

We worked on this project in partnership with Delete agency (UK). We were responsible for technical research, specification & architecture, Development, QA. Delete team was handling strategy, design, UX, solution direction, SEO.


We delivered this project in 3 phases:

1) Ticket & hospitality eCommerce

2) Pre-event state - news, player & event information, qualifications

3) Live event - high traffic website


We worked together with the client team, Delete's solutions director we created a roadmap, and user stories. We collaborated with third party solution providers - ticketing (Secutix), video (StreamAMG), mobile development team, support team, and defined the right integration approaches, we managed the overall technical project planning between them.


Project spanned more than 1 year in development with a team of 7 developers.


3 months before the event, we ran the full event rehearsal with all teams involved (media, content, all technical teams). For this our team temporary moved to Cluj where the technical support team is based. We simulated all planned (and not planned) situations that could occur, and tested that our solutions works fine.


During the event our team again joined forces with support team to make sure there are no issues.

The Solution

  • Full rebuilt of all sections of the site including news, players, qualification events, venue, history, ticket sales portal, etc.
  • ‘Live event mode’ during the tournament: real-time scoring data updates, leaderboard, player stats, video highlights and live stream, live-blog with a custom admin UI.
  • Scalable hosting architecture in AWS & Akamai to support 10 millions+ active unique visitors per day during the event in 2019
  • Integrations with SMT (scoring data), Amazon Cognito (SSO), Secutix (ticketing backoffice), StreamAMG (video platform), dotMailer (email marketing)


Skills Used

Web Development

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Magari

Reconfigure WooCommerce site for optimized Google Shopping advertising opportunities.

ANZ Banking Group

When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.


The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign. 


The goals, therefore, were to:

  • Increase relevance of the content during stages before and during the application process.
  • Build new content modules to scale content and make authoring flexible for continuous experiments. 
  • Increase organic traffic.


0.7

CPL

PL Consulting

Client wanted to generate new leads in preparation for end of tax season

0

CPM

Heineken 00

Heineken 00 first launch in Israel.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.