• Full rebuilt of all sections of the site including news, players, qualification events, venue, history, ticket sales portal, etc.
  • ‘Live event mode’ during the tournament: real-time scoring data updates, leaderboard, player stats, video highlights and live stream, live-blog with a custom admin UI.
  • Scalable hosting architecture in AWS & Akamai to support 10 millions+ active unique visitors per day during the event in 2019
  • Integrations with SMT (scoring data), Amazon Cognito (SSO), Secutix (ticketing backoffice), StreamAMG (video platform), dotMailer (email marketing)


The Challenge

Create a new digital platform for the oldest golf tournament for 2019 event

The Process

We worked on this project in partnership with Delete agency (UK). We were responsible for technical research, specification & architecture, Development, QA. Delete team was handling strategy, design, UX, solution direction, SEO.


We delivered this project in 3 phases:

1) Ticket & hospitality eCommerce

2) Pre-event state - news, player & event information, qualifications

3) Live event - high traffic website


We worked together with the client team, Delete's solutions director we created a roadmap, and user stories. We collaborated with third party solution providers - ticketing (Secutix), video (StreamAMG), mobile development team, support team, and defined the right integration approaches, we managed the overall technical project planning between them.


Project spanned more than 1 year in development with a team of 7 developers.


3 months before the event, we ran the full event rehearsal with all teams involved (media, content, all technical teams). For this our team temporary moved to Cluj where the technical support team is based. We simulated all planned (and not planned) situations that could occur, and tested that our solutions works fine.


During the event our team again joined forces with support team to make sure there are no issues.

The Solution

  • Full rebuilt of all sections of the site including news, players, qualification events, venue, history, ticket sales portal, etc.
  • ‘Live event mode’ during the tournament: real-time scoring data updates, leaderboard, player stats, video highlights and live stream, live-blog with a custom admin UI.
  • Scalable hosting architecture in AWS & Akamai to support 10 millions+ active unique visitors per day during the event in 2019
  • Integrations with SMT (scoring data), Amazon Cognito (SSO), Secutix (ticketing backoffice), StreamAMG (video platform), dotMailer (email marketing)


Skills Used

Web Development

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.98

CPO

Stock Fragrance

Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.

1.54

ROAS

Vinebox

Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.

3.14

ROAS

Almasi

Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!

Mammoth Creameries

Mammoth Creameries is a low-sugar frozen custard sold online and in grocery retailers across the United States. Mammoth Creameries approached us with the goal of increasing brand awareness and becoming a recognized leader in the better-for-you ice cream market.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

‍

‍

‍

‍