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Create a new digital platform for the oldest golf tournament for 2019 event
We worked on this project in partnership with Delete agency (UK). We were responsible for technical research, specification & architecture, Development, QA. Delete team was handling strategy, design, UX, solution direction, SEO.
We delivered this project in 3 phases:
1) Ticket & hospitality eCommerce
2) Pre-event state - news, player & event information, qualifications
3) Live event - high traffic website
We worked together with the client team, Delete's solutions director we created a roadmap, and user stories. We collaborated with third party solution providers - ticketing (Secutix), video (StreamAMG), mobile development team, support team, and defined the right integration approaches, we managed the overall technical project planning between them.
Project spanned more than 1 year in development with a team of 7 developers.
3 months before the event, we ran the full event rehearsal with all teams involved (media, content, all technical teams). For this our team temporary moved to Cluj where the technical support team is based. We simulated all planned (and not planned) situations that could occur, and tested that our solutions works fine.
During the event our team again joined forces with support team to make sure there are no issues.
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Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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