• Full rebuilt of all sections of the site including news, players, qualification events, venue, history, ticket sales portal, etc.
  • ‘Live event mode’ during the tournament: real-time scoring data updates, leaderboard, player stats, video highlights and live stream, live-blog with a custom admin UI.
  • Scalable hosting architecture in AWS & Akamai to support 10 millions+ active unique visitors per day during the event in 2019
  • Integrations with SMT (scoring data), Amazon Cognito (SSO), Secutix (ticketing backoffice), StreamAMG (video platform), dotMailer (email marketing)


The Challenge

Create a new digital platform for the oldest golf tournament for 2019 event

The Process

We worked on this project in partnership with Delete agency (UK). We were responsible for technical research, specification & architecture, Development, QA. Delete team was handling strategy, design, UX, solution direction, SEO.


We delivered this project in 3 phases:

1) Ticket & hospitality eCommerce

2) Pre-event state - news, player & event information, qualifications

3) Live event - high traffic website


We worked together with the client team, Delete's solutions director we created a roadmap, and user stories. We collaborated with third party solution providers - ticketing (Secutix), video (StreamAMG), mobile development team, support team, and defined the right integration approaches, we managed the overall technical project planning between them.


Project spanned more than 1 year in development with a team of 7 developers.


3 months before the event, we ran the full event rehearsal with all teams involved (media, content, all technical teams). For this our team temporary moved to Cluj where the technical support team is based. We simulated all planned (and not planned) situations that could occur, and tested that our solutions works fine.


During the event our team again joined forces with support team to make sure there are no issues.

The Solution

  • Full rebuilt of all sections of the site including news, players, qualification events, venue, history, ticket sales portal, etc.
  • ‘Live event mode’ during the tournament: real-time scoring data updates, leaderboard, player stats, video highlights and live stream, live-blog with a custom admin UI.
  • Scalable hosting architecture in AWS & Akamai to support 10 millions+ active unique visitors per day during the event in 2019
  • Integrations with SMT (scoring data), Amazon Cognito (SSO), Secutix (ticketing backoffice), StreamAMG (video platform), dotMailer (email marketing)


Skills Used

Web Development

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

SunRay Travel

SunRay Travel wanted to build strong relationships with powerful email sequences but needed a helping hand from a Copywriter

Dwell Studio

DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.

Altura Wellness

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

U.S. National Whitewater Center

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.