Brand fully setup for prospecting through repeat purchases and higher CLTV

2
ROAS

The Challenge

Reconfigure WooCommerce site for optimized Google Shopping advertising opportunities.

The Process

Rebuilt product data with client assistance. Reconstructed email automations and expanded offerings. Created full-funnel ads on Google, Facebook and Pinterest to develop brand.

The Solution

Brand fully setup for prospecting through repeat purchases and higher CLTV

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,CRO,Web Development,Email Marketing,Marketing Strategy,SEO

Industry

Style & Fashion

Results by the numbers

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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.

The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.

One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.

The client also didn't have a cohesive affiliate or promotions strategy.


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