This was a legacy account take over from an existing agency. The existing agency was not running a "test and scale" structure and things were thrown all around the account. Creatives with tons of scale and signal were left out to dry, because they were buried in the account structure.

I came in and identified the top signal creatives, cleaned up the account structure, and started to scale. Growing spend over 50% month over month while growing ROAS up around 60% month over month in my first month.