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Online course enrollment has been tremendously successful. By targeting a wider audience of intent around graphic design, we have reduced prior cpc’s by 50%. This has allowed for an increase in volume to the site which fuels our remarketing campaigns and multi-touch approach to acquisition. YouTube, which started as a peripheral part of the plan, has turned into a significant acquisition channel, generating hundreds of new, quality interest form submissions monthly.
How can Shillington Education, a leading brick and mortar, graphics design university since 1997, drive enrollment globally to their new online graphics design course offering.
Google Search: We segmented search targeting based on user intent setting up a tiered targeting approach prioritizing those queries with the most purchase intent. We created ‘high intent’ campaigns targeting users who were specifically looking for ‘graphic design courses’ in real-time. We crafted these high intent ads to specifically demonstrate we had an exact fit offering for what they were looking for. Broadening our scope outside of these specific ‘high intent’ users, we also targeted quires of uses who were researching about ‘becoming a graphic designer’ but not necessarily looking exactly to enroll in a course at that moment. These ads we treated more educational, explaining how our Shillington Course could help them accomplish this career goal.
Google Display Network: On the Google display network, we used first-party data from their prior ‘on campus’ design course campaigns, to create custom audiences of users similar to their ‘on campus' converters and target them on content pages related to graphic design. This enabled us to successfully target global graphic design applicants who were similar to their past ‘on campus' customers who converted online in the past. We also used the display network for remarketing on our search campaigns.
YouTube: Leveraging YouTube lead form extensions, we were able to turn YouTube into a performance vehicle as opposed to just an awareness platform. This lead form extension allowed us to capture interest and contact information from potential customers within the YouTube player themselves, reducing friction for a user to convert improving our conversion rates.
Online course enrollment has been tremendously successful. By targeting a wider audience of intent around graphic design, we have reduced prior cpc’s by 50%. This has allowed for an increase in volume to the site which fuels our remarketing campaigns and multi-touch approach to acquisition. YouTube, which started as a peripheral part of the plan, has turned into a significant acquisition channel, generating hundreds of new, quality interest form submissions monthly.
Paid Ads,Marketing Strategy,Branding,Other,Other,Paid Ads,Google Shopping
Education
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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