Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Online course enrollment has been tremendously successful. By targeting a wider audience of intent around graphic design, we have reduced prior cpc’s by 50%. This has allowed for an increase in volume to the site which fuels our remarketing campaigns and multi-touch approach to acquisition. YouTube, which started as a peripheral part of the plan, has turned into a significant acquisition channel, generating hundreds of new, quality interest form submissions monthly.
How can Shillington Education, a leading brick and mortar, graphics design university since 1997, drive enrollment globally to their new online graphics design course offering.
Google Search: We segmented search targeting based on user intent setting up a tiered targeting approach prioritizing those queries with the most purchase intent. We created ‘high intent’ campaigns targeting users who were specifically looking for ‘graphic design courses’ in real-time. We crafted these high intent ads to specifically demonstrate we had an exact fit offering for what they were looking for. Broadening our scope outside of these specific ‘high intent’ users, we also targeted quires of uses who were researching about ‘becoming a graphic designer’ but not necessarily looking exactly to enroll in a course at that moment. These ads we treated more educational, explaining how our Shillington Course could help them accomplish this career goal.
Google Display Network: On the Google display network, we used first-party data from their prior ‘on campus’ design course campaigns, to create custom audiences of users similar to their ‘on campus' converters and target them on content pages related to graphic design. This enabled us to successfully target global graphic design applicants who were similar to their past ‘on campus' customers who converted online in the past. We also used the display network for remarketing on our search campaigns.
YouTube: Leveraging YouTube lead form extensions, we were able to turn YouTube into a performance vehicle as opposed to just an awareness platform. This lead form extension allowed us to capture interest and contact information from potential customers within the YouTube player themselves, reducing friction for a user to convert improving our conversion rates.
Online course enrollment has been tremendously successful. By targeting a wider audience of intent around graphic design, we have reduced prior cpc’s by 50%. This has allowed for an increase in volume to the site which fuels our remarketing campaigns and multi-touch approach to acquisition. YouTube, which started as a peripheral part of the plan, has turned into a significant acquisition channel, generating hundreds of new, quality interest form submissions monthly.
Paid Ads,Marketing Strategy,Branding,Other,Other,Paid Ads,Google Shopping
Education
Put your e-mail in and we'll arrange a consultation call for you
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
