
Our media plan for kicked off in 2020 and ran through 2021 and we had a variety of media tactics that were "on" and "off" throughout the year via an "always-on" media approach. The results of our media campaign were an ROAS of over +800% and a conversion rates lift of +10%. Media ran across paid social, search/PPC, display, email marketing, POS and more.
The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.
Our initial ask was to create a full scale paid media strategy to bring to market with the full marketing plan in 2020-2021. Our main objective was to drive education and brand awareness of organic offerings within the spirits industry, specifically with Prairie Organic. We discovered that over 82% of US households buy organic products and that 55% of consumers are not aware an organic option exists in spirits. Our goal was to close this gap and educate consumers via brand engagement. We created a full 2020-2021 media plan that included a paid social media plan via Facebook & Instagram, Snapchat, Twitter, TikTok, Google Search + Display and a Text-To-Save savings offering to redeem via Venmo/PayPal and in-store POS marketing. We also managed their website on a daily/weekly basis.
Our media plan for kicked off in 2020 and ran through 2021 and we had a variety of media tactics that were "on" and "off" throughout the year via an "always-on" media approach. The results of our media campaign were an ROAS of over +800% and a conversion rates lift of +10%. Media ran across paid social, search/PPC, display, email marketing, POS and more.
Social Media Management,Paid Ads,Paid Ads,Marketing Strategy,SEO,Web Development,SMS Marketing,Content Marketing,Branding,Google Shopping
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.