It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.

Algorithmics combines offline and online education to teach children from 6 to 17 years old. They have 250,000+ graduates from 55+ countries!

The client was generating leads from Facebook but the CPL was $50+ and wanted to lower the CPL and get more leads.

I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.

As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.