Follett School Solutions Case Study

The Challenge

Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.

The Process

- Analyze current SEO performance

- Audit website

- Identify gaps in website and SEO

- Identify opportunities in website and SEO

- Identify proper KPI and SEO goals based on company overall goals

- Deliver strategy/roadmap based on findings

- Lead all SEO activities and tasks based on roadmap

- Provide ongoing analysis and reporting

The Solution

With the strategy/roadmap that I designed and executed on, I was able to optimize over 500 product pages with unique keywords, content, images and various modifications (on-page/off-page/technical) to improve the companies SEO. The result of my SEO efforts was a 20% increase in organic traffic and $500,000 in new online sales.

Website

https://follettlearning.com

Skills Used

SEO

Industry

Art & Entertainment

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2 ROAS

ZenMarket

On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.

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