Launched brand while exceeding revenue goals and remaining below CPA target
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
Channel planning, Media mix and Budgeting for brand launch then managing media for 3 months
Launched brand while exceeding revenue goals and remaining below CPA target
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Beauty
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Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.