Boosted lead conversion by 70% YoY with 80% of those leads being top quality. Increased traffic month over month by 20% with 50% of that traffic being highly engaged.

Dariu G.

Mayple Vetted

expert

The Challenge

Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.

The Process

Placed CTAs across the relevant part of the website for a seamless buyer’s journey, added new pages to the website to explain the new self-service product, A/B tested language in the dropdown menu to make sure it resonated with visitors and re-did certain sections of the website to include mention of the self-service product.

The Solution

Boosted lead conversion by 70% YoY with 80% of those leads being top quality. Increased traffic month over month by 20% with 50% of that traffic being highly engaged.

Skills Used

CRO,Web Development,Web Development,Marketing Strategy,Web Development

Industry

Professional Services

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