With an account rebuild and ongoing testing and optimizations, I was able to find additional scale at a more efficient CPA than the previous agency. This lead to increased growth for Factor and helped to lead to being acquired be HelloFresh.

0.2
CPO

Kim W.

Mayple Vetted

expert

The Challenge

Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.

The Process

I was responsible for Google Ads and Bing Ads and managing these.

The Solution

With an account rebuild and ongoing testing and optimizations, I was able to find additional scale at a more efficient CPA than the previous agency. This lead to increased growth for Factor and helped to lead to being acquired be HelloFresh.

Skills Used

Paid Ads,Paid Ads

Industry

Food & Drink

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