
With an account rebuild and ongoing testing and optimizations, I was able to find additional scale at a more efficient CPA than the previous agency. This lead to increased growth for Factor and helped to lead to being acquired be HelloFresh.
Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.
I was responsible for Google Ads and Bing Ads and managing these.
With an account rebuild and ongoing testing and optimizations, I was able to find additional scale at a more efficient CPA than the previous agency. This lead to increased growth for Factor and helped to lead to being acquired be HelloFresh.
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instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.