
With an account rebuild and ongoing testing and optimizations, I was able to find additional scale at a more efficient CPA than the previous agency. This lead to increased growth for Factor and helped to lead to being acquired be HelloFresh.
Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.
I was responsible for Google Ads and Bing Ads and managing these.
With an account rebuild and ongoing testing and optimizations, I was able to find additional scale at a more efficient CPA than the previous agency. This lead to increased growth for Factor and helped to lead to being acquired be HelloFresh.
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Adventure Warehouse's #1 goal was to sell excess inventory. In a crowded, trend-driven and competitive market, Adventure Warehouse knew that they needed to be in front of consumers when they were searching for their products. They chose to work with a group of PPC specialists to ensure that the excess inventory they had sitting in their facilities would move and move quickly.
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