Within the first 6 months our ads were converting 20% of clicks to inbound leads which led to increased sales by over 400%.
A leading Mould Remediation company in Ontario came to us after a year of trying and failing to drive inbound leads on Google, the goal was to establish a predictable pipeline of Qualified inbound leads to grow the business.
We redesigned the website to optimize it for conversion adding key testimonials, proof points, and value propositions. We stood up targeted Google Search campaigns with new ad copy focused on the services that generated the greatest revenue and profit.
Within the first 6 months our ads were converting 20% of clicks to inbound leads which led to increased sales by over 400%.
Paid Ads,Web Development
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
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