Violet Purple School is a STEM-focused education center for kids aged 9-14 years old. They wanted to see results by:

• generating more webinar leads
• reaching the right audience

I onboarded them as a new client in 2014 when they were facing challenges with their new online store. Their online conversion rate was poor and needed help with performance marketing and CRO. The ROI at the time was $2 for every $1 spent on media.

The challenge with this client was to achieve a 30% + improvement on the ROAS compared to the previous 6-12 months. With limited content and no budget for new creatives.

brand allocation in luxury events for the creation of UGC (user Generated content).