
Successfully relaunched the website and developed SEO and SEA as the most important traffic channels bringing in 80% of the traffic and generating twice as much orders as before the relaunch while decreasing the Cost per purchase by 73% and keeping the average order value.
Re-Launch the webshop with the goal to win back the first mover advantage
Successfully relaunched the website and developed SEO and SEA as the most important traffic channels bringing in 80% of the traffic and generating twice as much orders as before the relaunch while decreasing the Cost per purchase by 73% and keeping the average order value.
Paid Ads,Paid Ads,Content Marketing,Marketing Strategy,SEO,Web Development,CRO
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.