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Not only did Hop Skip Media decrease instaMek's CPA by 92.37%, but we also increase conversions by 179.62% and implemented a cross-channel ad strategy.
"[Hop Skip Media are] Highly skilled digital marketers who are equal parts analytical and creative. They are Google AdWords and Facebook Ads aficionado with a data-driven focus that has been tremendously useful to our digital ads strategy."
instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.
A cross-channel audit and account overhaul. The on-demand auto repair service initially requested Hop Skip Media to conduct a thorough audit across all their advertising channels (Google Ads & Facebook Ads), resulting in a complete overhaul of their accounts.
Upon the completion of the account audit, we made several changes to their paid search, display advertising & social advertising platforms, such as:
Not only did Hop Skip Media decrease instaMek's CPA by 92.37%, but we also increase conversions by 179.62% and implemented a cross-channel ad strategy.
"[Hop Skip Media are] Highly skilled digital marketers who are equal parts analytical and creative. They are Google AdWords and Facebook Ads aficionado with a data-driven focus that has been tremendously useful to our digital ads strategy."
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Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
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My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
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Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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