On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.

Provide full service digital marketing for 9 unique property types inside a master planned community. Apartments, retail, commercial, condo, food & bev, rental homes, lots, homes, and coworking.

Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.

The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.