Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.

Filti provides nanotechnology-patented HVAC filters and N95 facemasks. They were looking to gain a broader reach and achieve higher sales.

Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.