• Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m

The Challenge

Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

The Process

Existing content optimization (PDPs/blog)








  • I found that this client had a ton of high value low hanging fruit keyword rankings across the funnel
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


Resolved existing technical issues








  • Provided engineering team with guidance on resolving issues like:
  • Duplicate content
  • Internal linking (redirects & UTM parameters)
  • Page speed optimization
  • Schema implementation
  • XML sitemap cleanup
  • Robots.txt configuration


New content expansion








  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like metabolism, testosterone, lyme disease, etc.

The Solution

  • Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m
Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

CPL

Total Health Systems

This was a new client that had never run paid ads before on social.

0.2

ROAS

LED Supply

Client couldn't profitably acquire customers through their search ads. Our team helped do some minor rebranding, as well as focus on their (at the time) audience core of police departments.

9.34

ROAS

Aritmetik

The client has multiple stores in Canada and wanted to start selling entirely online.

Altura Wellness

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.