• Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m

Tarek E.

Mayple Vetted

expert

The Challenge

Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

The Process

Existing content optimization (PDPs/blog)








  • I found that this client had a ton of high value low hanging fruit keyword rankings across the funnel
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


Resolved existing technical issues








  • Provided engineering team with guidance on resolving issues like:
  • Duplicate content
  • Internal linking (redirects & UTM parameters)
  • Page speed optimization
  • Schema implementation
  • XML sitemap cleanup
  • Robots.txt configuration


New content expansion








  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like metabolism, testosterone, lyme disease, etc.

The Solution

  • Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m
Skills Used

SEO

Industry

Health & Wellness

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