Hot Shapers Colombia Case Study

The Challenge

Hot shapers wanted to start selling in the US (Hispanic and not the Hispanic audience). They have a successful brand in Latam but the US was a completely unknown market for them

The Process

We started analyzing the biggest and direct competitors for this brand to understand better its unique value proposition. After we created their full brand message, we started creating video ads and copies that deliver the right message and benefit to new audiences.

Finally, we run its Facebook Ads and optimized them to get the expected ROAS

The Solution

The Facebook Ads campaign got:

8.03X ROAS
7.40% CTR
$23 CPM
$23.000 in sales in just 2 months

Website

https://www.hotshapers.com.co

Skills Used

Paid Ads,Paid Ads,Branding,Copywriting,Branding

Industry

Style & Fashion

Results by the numbers

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