This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.

Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.

We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!

Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.