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While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Specific action steps:
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Public Relations
Technology
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As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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