
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Specific action steps:
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Public Relations
Technology
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:

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