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While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Specific action steps:
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Public Relations
Technology
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The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.
Working with them on variety of special projects was and is one of the satisfying work we do here :)
We help them with many projects including leads, selling books, tickets, branding and social media management.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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