Product: Twitter analytics and growth app

Challenge: The platform acquired 1M free users organically but very few converted to paid customers

Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions

Results: converted 10% of free users into paid customers, both premium and enterprise

While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.

Specific action steps:

• created multiple email marketing flows for users at different engagement levels, locations and industries (set up flows, email campaign designs, analytics and overall list management) to re-engage users and create brand awareness
• created multiple email marketing flows for free users with the purpose of converting them into Premium package trial users
• created multiple email marketing flows for Premium package trial users with the purpose of converting them into paid users
• created educational YouTube videos, explaining various product features and different use cases; optimized these YouTube videos for increased SEO and brand awareness
• crafted and published blog articles (product education, industry news, industry education)
• reached out to influencers and collaborated on promotional campaigns
• collaborated with customers to create case studies and collect testimonials