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agency
We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
We employed the Rapid Fire testing method on Facebook and Instagram, where we strategically tested audiences, messaging, and visuals to find the right mix of these variables to maximize performance.
On Google, we have also created multiple campaigns targeting search intent of different stages of maternal health to identify which audiences were more likely to convert.
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Paid Ads,Paid Ads,Paid Ads,Copywriting,Marketing Strategy
Technology
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Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
I was able to convince the law firm, in conjunction with our website vendor, to launch a blog. I vetted the blog partner and worked closely with the team to get the blog up and running then managed it.
