• Mobile-first and responsive website on Sitecore platform
  • Frontend performance was optimised to make the website feel like it’s a mobile app with sleek transitions between screens without page reload. 
  • Matchday live experience with engaging features like live blog, radio and real-time player & match statistics
  • Retail online store built on uCommerce platform delivered in a short timescale of 2 months
  • Fan account integrated with the clubs’ CRM system
  • Custom designed scalable hosting architecture on Azure with failover to support high traffic during the matchdays, big club news and Black Friday

The Challenge

Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS


The Process

Worked in partnership with Delete Agency (UK). Delete was responsible for strategy, design, UX, solution direction and project management throughout the project. Our team was responsible for technical consultancy, architecture & development and QA, support.


Our solution architect ran several workshops with SFC team to understand the integration requirements, and then researched & prototyped integration including client's custom CRM system, sport data providers. We reviewed historical load of the website & projected what would be the required hosting infrastructure. Together with Delete's solution director we created extensive backlog and defined requirements in written specification.


Phase 1 was the main website rebuild on Sitecore platform. It was delivery in 5 months, with development team consisting of 6 developers and QA specialist.


Phase 2 was Retail website built using uCommerce plugin for Sitecore. It was delivered in short period of 2 months with a team of 5 developers, and QA specialist.

The Solution

  • Mobile-first and responsive website on Sitecore platform
  • Frontend performance was optimised to make the website feel like it’s a mobile app with sleek transitions between screens without page reload. 
  • Matchday live experience with engaging features like live blog, radio and real-time player & match statistics
  • Retail online store built on uCommerce platform delivered in a short timescale of 2 months
  • Fan account integrated with the clubs’ CRM system
  • Custom designed scalable hosting architecture on Azure with failover to support high traffic during the matchdays, big club news and Black Friday
Skills Used

Web Development

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Codere

Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.

Definition and implementation of the Group's brands architecture

0.15

ROAS

SOS Faim

SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.

As a NGO they try to collect fund and communicate about their work.

That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.

Altura Wellness

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

Makeachamp

They wanted to acquire more athletes & funding through their platform

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.