• Mobile-first and responsive website on Sitecore platform
  • Frontend performance was optimised to make the website feel like it’s a mobile app with sleek transitions between screens without page reload. 
  • Matchday live experience with engaging features like live blog, radio and real-time player & match statistics
  • Retail online store built on uCommerce platform delivered in a short timescale of 2 months
  • Fan account integrated with the clubs’ CRM system
  • Custom designed scalable hosting architecture on Azure with failover to support high traffic during the matchdays, big club news and Black Friday

The Challenge

Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS


The Process

Worked in partnership with Delete Agency (UK). Delete was responsible for strategy, design, UX, solution direction and project management throughout the project. Our team was responsible for technical consultancy, architecture & development and QA, support.


Our solution architect ran several workshops with SFC team to understand the integration requirements, and then researched & prototyped integration including client's custom CRM system, sport data providers. We reviewed historical load of the website & projected what would be the required hosting infrastructure. Together with Delete's solution director we created extensive backlog and defined requirements in written specification.


Phase 1 was the main website rebuild on Sitecore platform. It was delivery in 5 months, with development team consisting of 6 developers and QA specialist.


Phase 2 was Retail website built using uCommerce plugin for Sitecore. It was delivered in short period of 2 months with a team of 5 developers, and QA specialist.

The Solution

  • Mobile-first and responsive website on Sitecore platform
  • Frontend performance was optimised to make the website feel like it’s a mobile app with sleek transitions between screens without page reload. 
  • Matchday live experience with engaging features like live blog, radio and real-time player & match statistics
  • Retail online store built on uCommerce platform delivered in a short timescale of 2 months
  • Fan account integrated with the clubs’ CRM system
  • Custom designed scalable hosting architecture on Azure with failover to support high traffic during the matchdays, big club news and Black Friday
Skills Used

Web Development

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

15

ROAS

thelumishop

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.


Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

Vaughtons

Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

 

In 2021 Vaughtons approach Delta with a challenge. 

 

In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future. 

4

ROAS

Human of Hair Color

My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.


Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve  client satisfaction and social media growth simultaneously.

CapEc

Client needed a go-to-market strategy

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.