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Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.
Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.
Using existing audiences from organic social posting to jumpstart website sales, leading to larger overall audiences and the ability to use lookalike audiences on social media to continue branching into new markets.
Setup targeting for festivals and locations client had a booth at in order to help increase foot traffic while at events as well.
Tied everything together with email marketing to alert customers of new products, sales and upcoming events.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing
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increase reservation and optimized marketing funnels and sales processes to increase bookings
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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