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Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.
Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.
Using existing audiences from organic social posting to jumpstart website sales, leading to larger overall audiences and the ability to use lookalike audiences on social media to continue branching into new markets.
Setup targeting for festivals and locations client had a booth at in order to help increase foot traffic while at events as well.
Tied everything together with email marketing to alert customers of new products, sales and upcoming events.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
Working with a brand new email list and starting all email sequences and follow ups from scratch.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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