
Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.
Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.
Using existing audiences from organic social posting to jumpstart website sales, leading to larger overall audiences and the ability to use lookalike audiences on social media to continue branching into new markets.
Setup targeting for festivals and locations client had a booth at in order to help increase foot traffic while at events as well.
Tied everything together with email marketing to alert customers of new products, sales and upcoming events.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing
Style & Fashion
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Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.