Company restructuring and renewed focus

A clear commercial hierarchy across the five business divisions

A marketing strategy for each part of the business 


Project is ongoing

The Challenge

Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

 

In 2021 Vaughtons approach Delta with a challenge. 

 

In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future. 

The Process

In their 200 year history very little marketing had ever been done. This offered Delta a unique opportunity to take a completely fresh look at the business and put in place a marketing strategy to propel the business forward.

 

Delta analysed the market Vaughtons were operating in, the brand, and the customers (and potential customers) of Vaughtons. The analysis identified five different markets Vaughtons were operating in, all with their own demands, challenges, and customer segments. Delta created a marketing strategy that addressed each market individually while also enabling the Vaughtons brand to successfully operate in and bridge the different markets. 

The Solution

Company restructuring and renewed focus

A clear commercial hierarchy across the five business divisions

A marketing strategy for each part of the business 


Project is ongoing

Skills Used

Branding,Marketing Strategy,Web Development

Industry

Technology

Results by the numbers

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