
In a single month the client closed 11 deals that led to $528k in revenue after only spending $6.5k on Google.
The process began by building high-intent search campaigns targeting potential customers with campaigns divided for each specific service e.g. kitchen, bath, full-house, etc. We paired this with a dedicated landing page that caters to each of our persona’s pain points. The landing page is designed to only generate the most qualified leads to forward to the sales team.
In a single month the client closed 11 deals that led to $528k in revenue after only spending $6.5k on Google.
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.

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