
In a single month the client closed 11 deals that led to $528k in revenue after only spending $6.5k on Google.
The process began by building high-intent search campaigns targeting potential customers with campaigns divided for each specific service e.g. kitchen, bath, full-house, etc. We paired this with a dedicated landing page that caters to each of our persona’s pain points. The landing page is designed to only generate the most qualified leads to forward to the sales team.
In a single month the client closed 11 deals that led to $528k in revenue after only spending $6.5k on Google.
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.

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