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Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.
Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.
Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.
Paid Ads,Paid Ads,Copywriting,Marketing Strategy,Branding
Sports, Outdoors & Fitness
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
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