I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

• Was responsible for all aspects related to strategizing, implementing, and optimizing the delivery of paid social advertising campaigns
• Worked closely with the creative team to produce and create full-funnel, data-driven iterations of ads that would scale
• Outlined out-of-channel opportunities to support advertising efforts including conversion rate optimization recommendations and social media best practices
• Consistently communicated weekly/monthly/quarterly results, post promotion analysis, and sales trends