Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.


Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.





0.3
CPO

The Challenge

I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

The Process

  • Was responsible for all aspects related to strategizing, implementing, and optimizing the delivery of paid social advertising campaigns
  • Worked closely with the creative team to produce and create full-funnel, data-driven iterations of ads that would scale
  • Outlined out-of-channel opportunities to support advertising efforts including conversion rate optimization recommendations and social media best practices
  • Consistently communicated weekly/monthly/quarterly results, post promotion analysis, and sales trends

The Solution

Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.


Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.





Skills Used

Paid Ads,Paid Ads,Copywriting,Marketing Strategy,Branding

Industry

Sports, Outdoors & Fitness

Results by the numbers

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