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After month 1, ROAS was around .6
Month 2 broke even at 1
Month 3 was at 1.5
The client decided to do the work in-house after the initial 3 months.
The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2
Their goal was to be at 1 minimum within 3 months.
Since the client didn't have any social proof, the goal was to work with their existing creatives and find bestsellers that could work well with their audience.
They focus on face care, body care and hair care. I tested all 3 of them to see which products would respond best to the ads.
After month 1, ROAS was around .6
Month 2 broke even at 1
Month 3 was at 1.5
The client decided to do the work in-house after the initial 3 months.
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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