
After month 1, ROAS was around .6
Month 2 broke even at 1
Month 3 was at 1.5
The client decided to do the work in-house after the initial 3 months.
The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2
Their goal was to be at 1 minimum within 3 months.
Since the client didn't have any social proof, the goal was to work with their existing creatives and find bestsellers that could work well with their audience.
They focus on face care, body care and hair care. I tested all 3 of them to see which products would respond best to the ads.
After month 1, ROAS was around .6
Month 2 broke even at 1
Month 3 was at 1.5
The client decided to do the work in-house after the initial 3 months.
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Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up

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