After month 1, ROAS was around .6

Month 2 broke even at 1

Month 3 was at 1.5


The client decided to do the work in-house after the initial 3 months.

6.5
ROAS

Lisa J.

Mayple Vetted

expert

The Challenge

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.

The Process

Since the client didn't have any social proof, the goal was to work with their existing creatives and find bestsellers that could work well with their audience.

They focus on face care, body care and hair care. I tested all 3 of them to see which products would respond best to the ads.

The Solution

After month 1, ROAS was around .6

Month 2 broke even at 1

Month 3 was at 1.5


The client decided to do the work in-house after the initial 3 months.

Skills Used

Paid Ads

Industry

Beauty

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