After month 1, ROAS was around .6
Month 2 broke even at 1
Month 3 was at 1.5
The client decided to do the work in-house after the initial 3 months.
The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2
Their goal was to be at 1 minimum within 3 months.
Since the client didn't have any social proof, the goal was to work with their existing creatives and find bestsellers that could work well with their audience.
They focus on face care, body care and hair care. I tested all 3 of them to see which products would respond best to the ads.
After month 1, ROAS was around .6
Month 2 broke even at 1
Month 3 was at 1.5
The client decided to do the work in-house after the initial 3 months.
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.