This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!

The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.

At King Pixel, we took them through the 10 steps of the eCommerce Starter System including;

1. Getting started with the Shopify eCommerce platform
2. The ins and outs of Facebook Business Manager - Going deep on how to plan a funnel strategy, copywriting tools, and how to run paid social advertising from the "back end" of Facebook.
3. ​Google Shopping for eCommerce
4. ​Automated email strategies
5. ​Chatbots for Shopify eCommerce
6. ​Digital marketing strategies for physical boutiques
7. ​Influencer marketing campaign planning tools
8. ​An overview of other key advertising channels (Pinterest, TikTok, Snapchat, YouTube)
9. ​Organic Social Media Content Creation Tools
10. ​Scaling your business & more!