• New entrant into the market at the time competing against huge streaming brands.
• Lack of marketing infrastructure and organization
• Understanding data and LTV

Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.

Supernova was in desperate need for a website facelift and redesign to help tell a more compelling story.

Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.

Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.

As Head of Growth, I'm at the forefront of driving the acquisition strategy.