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Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.
Fast-forward to December 2021, and the online store generated $42,050 for this month only.
Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).
Stats
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.
We started by creating the most complete Google Ads Structure based on their products and offering. We also had to properly setup their Shopify store to be able to drive sales on Google Shopping. After a few months, once everything was rolling, we also introduced Facebook and Instagram Ads to the strategy.
We recently expanded their offering to the USA, and results are better than ever.
Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.
Fast-forward to December 2021, and the online store generated $42,050 for this month only.
Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).
Stats
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
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