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A 256% increase in revenue year over year from paid search with a similar ROAS even in a post covid e-commerce time.
Plate Crate wanted to scale and take their business to the next level but had not had success previously when trying to scale.
Conducted market research and demographic research and with this began to create custom audiences and target these with display, video and discovery. At the same time, we utilized search to run brand, baseball subscription types keywords and to experiment and test with more generic baseball terms. The TOF marketing lead to an increase in demand for the search campaigns and overall the company has seen over a 256% increase in revenue year over year from paid search with a similar ROAS.
A 256% increase in revenue year over year from paid search with a similar ROAS even in a post covid e-commerce time.
Paid Ads,Google Shopping,Paid Ads
Sports, Outdoors & Fitness
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
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