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A 256% increase in revenue year over year from paid search with a similar ROAS even in a post covid e-commerce time.
Plate Crate wanted to scale and take their business to the next level but had not had success previously when trying to scale.
Conducted market research and demographic research and with this began to create custom audiences and target these with display, video and discovery. At the same time, we utilized search to run brand, baseball subscription types keywords and to experiment and test with more generic baseball terms. The TOF marketing lead to an increase in demand for the search campaigns and overall the company has seen over a 256% increase in revenue year over year from paid search with a similar ROAS.
A 256% increase in revenue year over year from paid search with a similar ROAS even in a post covid e-commerce time.
Paid Ads,Google Shopping,Paid Ads
Sports, Outdoors & Fitness
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
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