
A 256% increase in revenue year over year from paid search with a similar ROAS even in a post covid e-commerce time.
Plate Crate wanted to scale and take their business to the next level but had not had success previously when trying to scale.
Conducted market research and demographic research and with this began to create custom audiences and target these with display, video and discovery. At the same time, we utilized search to run brand, baseball subscription types keywords and to experiment and test with more generic baseball terms. The TOF marketing lead to an increase in demand for the search campaigns and overall the company has seen over a 256% increase in revenue year over year from paid search with a similar ROAS.
A 256% increase in revenue year over year from paid search with a similar ROAS even in a post covid e-commerce time.
Paid Ads,Google Shopping,Paid Ads
Sports, Outdoors & Fitness
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.