
A 256% increase in revenue year over year from paid search with a similar ROAS even in a post covid e-commerce time.
Plate Crate wanted to scale and take their business to the next level but had not had success previously when trying to scale.
Conducted market research and demographic research and with this began to create custom audiences and target these with display, video and discovery. At the same time, we utilized search to run brand, baseball subscription types keywords and to experiment and test with more generic baseball terms. The TOF marketing lead to an increase in demand for the search campaigns and overall the company has seen over a 256% increase in revenue year over year from paid search with a similar ROAS.
A 256% increase in revenue year over year from paid search with a similar ROAS even in a post covid e-commerce time.
Paid Ads,Google Shopping,Paid Ads
Sports, Outdoors & Fitness
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.