Lucid Dream Leaf is a dietary supplement company whose flagship product is a lucid dreaming supplement that activates the neurotransmitters involved in conscious, controlled dreaming. I was hired to help turn around their unprofitable digital advertising campaigns.

1. Analyzed past results and implemented proper analytics and goal tracking.
2. Conceived and managed new types of digital ads and campaigns.
3. Revised search engine marketing keyword strategy, demographics targeting, ad copy, and campaign settings resulting in a substantial increase in revenue.
4. Continuously optimized campaigns, A/B tested and refined keywords, ads, and ad groups in order to improve ROAS (return on ad spend).