Over the course of 6 months, the client experienced an 860% growth in monthly revenue with a 7X return on ad spend. They were able to get on Shark Tank and received an offer from Kevin O'Leary.

7
ROAS

The Challenge

Lucid Dream Leaf is a dietary supplement company whose flagship product is a lucid dreaming supplement that activates the neurotransmitters involved in conscious, controlled dreaming. I was hired to help turn around their unprofitable digital advertising campaigns.

The Process

  1. Analyzed past results and implemented proper analytics and goal tracking.
  2. Conceived and managed new types of digital ads and campaigns.
  3. Revised search engine marketing keyword strategy, demographics targeting, ad copy, and campaign settings resulting in a substantial increase in revenue.
  4. Continuously optimized campaigns, A/B tested and refined keywords, ads, and ad groups in order to improve ROAS (return on ad spend).

The Solution

Over the course of 6 months, the client experienced an 860% growth in monthly revenue with a 7X return on ad spend. They were able to get on Shark Tank and received an offer from Kevin O'Leary.

Skills Used

Paid Ads,Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Celebrante

Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.

The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.

The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.

Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.

By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.

Lyst

Lyst are a global fashion affiliate.

Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.



0.12

ROAS

Living Tea

- Increase the website's low conversion rate

- Increase revenue from < $1000 a day to > $1000 a day

- Run lower frequency campaigns because customers were complaining about seeing too many ads

3.12

ROAS

Aarke

Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.


Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.



Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.