
-Implementation of new brand identity and architecture for the group (8 countries)
-Recovery of Canoe's leadership in the bingos market in Spain
Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.
Definition and implementation of the Group's brands architecture
Corporate Marketing Director
-Implementation of new brand identity and architecture for the group (8 countries)
-Recovery of Canoe's leadership in the bingos market in Spain
Other,Social Media Management,SEO,Web Development,Marketing Strategy,Marketing Strategy,Copywriting,Paid Ads,Marketing Strategy,Email Marketing,Web Development,Web Development,CRO,Branding
Gaming
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.