-Implementation of new brand identity and architecture for the group (8 countries)

-Recovery of Canoe's leadership in the bingos market in Spain

The Challenge

Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.

Definition and implementation of the Group's brands architecture

The Process

Corporate Marketing Director

The Solution

-Implementation of new brand identity and architecture for the group (8 countries)

-Recovery of Canoe's leadership in the bingos market in Spain

Skills Used

Other,Social Media Management,SEO,Web Development,Marketing Strategy,Marketing Strategy,Copywriting,Paid Ads,Marketing Strategy,Email Marketing,Web Development,Web Development,CRO,Branding

Industry

Gaming

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Vantage Etc

To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.

0.76

CPM

Vios Concept

Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.

7

ROAS

Carolyn Pollack Jewelry

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

0.2

ROAS

LED Supply

Client couldn't profitably acquire customers through their search ads. Our team helped do some minor rebranding, as well as focus on their (at the time) audience core of police departments.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.