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-Implementation of new brand identity and architecture for the group (8 countries)
-Recovery of Canoe's leadership in the bingos market in Spain
Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.
Definition and implementation of the Group's brands architecture
Corporate Marketing Director
-Implementation of new brand identity and architecture for the group (8 countries)
-Recovery of Canoe's leadership in the bingos market in Spain
Other,Social Media Management,SEO,Web Development,Marketing Strategy,Marketing Strategy,Copywriting,Paid Ads,Marketing Strategy,Email Marketing,Web Development,Web Development,CRO,Branding
Gaming
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Golden Goose is a recognized European shoe brand that is creating new campaigns for the American market. They were looking for a local TikTok video expert to help them create impactfully TikTok trends
Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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