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41% Increase in ROAS
130% Increase in Revenue
11% Decrease in CPA
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
We ran multiple creative strategy sessions, worked with a professional copywriter to nail down the brand voice, and built out custom reporting dashboards to monitor our scaling efforts.
From there, we focused on three major ad platforms to grow the brand: Facebook, Google, & Bing.
41% Increase in ROAS
130% Increase in Revenue
11% Decrease in CPA
Paid Ads,Paid Ads,Paid Ads
Beauty
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Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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