41% Increase in ROAS

130% Increase in Revenue

11% Decrease in CPA

0.41
ROAS

Jhana Ellard | Performance Marketer | Founder of Artifex D.

Mayple Vetted

expert

The Challenge

Lilyana Naturals is a massive brand on Amazon.


After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.


I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

The Process

We ran multiple creative strategy sessions, worked with a professional copywriter to nail down the brand voice, and built out custom reporting dashboards to monitor our scaling efforts.


From there, we focused on three major ad platforms to grow the brand: Facebook, Google, & Bing.

The Solution

41% Increase in ROAS

130% Increase in Revenue

11% Decrease in CPA

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Beauty

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