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On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
My previous experience from carrying marketing campaigns as a solo-team helps me manage my regional teams to reach goals and targets through project management and objective-setting.
Doubling revenue each year while keeping the same budget.
Paid Ads,Paid Ads,Content Marketing,Paid Ads,Other,Social Media Management,Branding,Marketing Strategy
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Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
