
Assisted in the growth of the company from start-up to established brand.
One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
• Composed web-ready high-end product and travel destination copy in a fast-paced, creative environment
• Worked closely with event production and customer experience teams to provide accurate and thorough product descriptions for over seven million members
• Conveyed brands' unique products, technologies and voice in copy for a wide variety of top retailers
Assisted in the growth of the company from start-up to established brand.
Copywriting,Content Marketing
Style & Fashion
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.

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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.