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Assisted in the growth of the company from start-up to established brand.
One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
• Composed web-ready high-end product and travel destination copy in a fast-paced, creative environment
• Worked closely with event production and customer experience teams to provide accurate and thorough product descriptions for over seven million members
• Conveyed brands' unique products, technologies and voice in copy for a wide variety of top retailers
Assisted in the growth of the company from start-up to established brand.
Copywriting,Content Marketing
Style & Fashion
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The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.
Re-designed the website & the brand promise. Update the customer experience.
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