
Assisted in the growth of the company from start-up to established brand.
One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
• Composed web-ready high-end product and travel destination copy in a fast-paced, creative environment
• Worked closely with event production and customer experience teams to provide accurate and thorough product descriptions for over seven million members
• Conveyed brands' unique products, technologies and voice in copy for a wide variety of top retailers
Assisted in the growth of the company from start-up to established brand.
Copywriting,Content Marketing
Style & Fashion
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

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