Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Not able to provide screenshots or details as I am no longer working as a freelancer with the agency that was attached to the project.
I was brought on to help grow the brand using digital advertising and was given a $5,000 media budget to work with. I was able to help scale them up to over $25,000 spend within the same year across a variety of media channels while meeting ROAS standards set by the owner.
My role with this project was to manage the advertising accounts and scale them up effectively for sales goals and targets set by the brand.
I used a variety of skills outlined below:
• Account Review: Performing an audit in order to assess the current state and needs of the
account
• System Integration: Uploading, syncing, and merging with platforms and tools
• Competitive Analysis: Auditing PPC activity (keywords & ad copy) of your competitors.
• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis
programs to provide 24/7 optimization and cutting-edge strategic initiatives.
• Keyword research: Identifying optimal keyword targeting.
• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic,
demographic, close-up cities, etc.
• Ad Extensions: Ensuring as much online real estate as possible by including site links, call
extensions, local maps, structured snippets, and call-outs.
• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and
effective copy for the business.
• Remarketing Campaign: As needed basis
• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to
measure and increase ROI effectively.
• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and
decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking
them to ensure that your ads only show for relevant searches.
• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance
anomalies.
• Custom Automation: Configuration of machine learning optimization parameters.
• Reporting: Creating and scheduling customized monthly conversion reports.
• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using
the best converting ad copy.
• Optimized Bid Strategy: Bidding adjustments to determine the best and most profitable
position for each keyword.
• New Keywords: Identifying new keyword opportunities based on historical performance
revealed in the search terms report.
• Campaign Structure Revisions: Refining account taxonomy to ensure the highest correlation
between keywords and ad copy.
• Segmentation: Leveraging data sets from device types, locations, days of the week, etc.
against bids to ensure optimal cost per lead.
• Performance Monitoring: Keeping a pulse on the performance of each campaign in order to
make intelligent adjustments.
• Error Monitoring: Proactively & regularly scanning every landing page to identify and neutralize
any 404 issues.
• Anomaly Detection: Identify and respond to key metrics deviations when more than expected
from normal levels.
• CRO (conversion rate optimization): Ensure optimal landing page performance.
• Technical Support: Responding to agency and or advertiser questions & requests.
• Reporting: Providing monthly reports with detailed charts for quick identifications of trends.
Not able to provide screenshots or details as I am no longer working as a freelancer with the agency that was attached to the project.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Web Development
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe
Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
