Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Not able to provide screenshots or details as I am no longer working as a freelancer with the agency that was attached to the project.
I was brought on to help grow the brand using digital advertising and was given a $5,000 media budget to work with. I was able to help scale them up to over $25,000 spend within the same year across a variety of media channels while meeting ROAS standards set by the owner.
My role with this project was to manage the advertising accounts and scale them up effectively for sales goals and targets set by the brand.
I used a variety of skills outlined below:
• Account Review: Performing an audit in order to assess the current state and needs of the
account
• System Integration: Uploading, syncing, and merging with platforms and tools
• Competitive Analysis: Auditing PPC activity (keywords & ad copy) of your competitors.
• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis
programs to provide 24/7 optimization and cutting-edge strategic initiatives.
• Keyword research: Identifying optimal keyword targeting.
• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic,
demographic, close-up cities, etc.
• Ad Extensions: Ensuring as much online real estate as possible by including site links, call
extensions, local maps, structured snippets, and call-outs.
• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and
effective copy for the business.
• Remarketing Campaign: As needed basis
• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to
measure and increase ROI effectively.
• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and
decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking
them to ensure that your ads only show for relevant searches.
• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance
anomalies.
• Custom Automation: Configuration of machine learning optimization parameters.
• Reporting: Creating and scheduling customized monthly conversion reports.
• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using
the best converting ad copy.
• Optimized Bid Strategy: Bidding adjustments to determine the best and most profitable
position for each keyword.
• New Keywords: Identifying new keyword opportunities based on historical performance
revealed in the search terms report.
• Campaign Structure Revisions: Refining account taxonomy to ensure the highest correlation
between keywords and ad copy.
• Segmentation: Leveraging data sets from device types, locations, days of the week, etc.
against bids to ensure optimal cost per lead.
• Performance Monitoring: Keeping a pulse on the performance of each campaign in order to
make intelligent adjustments.
• Error Monitoring: Proactively & regularly scanning every landing page to identify and neutralize
any 404 issues.
• Anomaly Detection: Identify and respond to key metrics deviations when more than expected
from normal levels.
• CRO (conversion rate optimization): Ensure optimal landing page performance.
• Technical Support: Responding to agency and or advertiser questions & requests.
• Reporting: Providing monthly reports with detailed charts for quick identifications of trends.
Not able to provide screenshots or details as I am no longer working as a freelancer with the agency that was attached to the project.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Web Development
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Ratewise is a UK finance and insurance lead generation business. They needed a complex form built and their paid ads run.
Iryasa enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
