Mindvalley is extremely strong in video, but they were lacking in the static and motion design department.
Drive subscriptions to masterclass and downloads on the Mindvalley app through static ads and motion design ads.
Mindvalley wanted to challenge our creative mind and didn't want to send too much past creatives and brand guidelines.
They wanted us to explore and innovate.
We created high converting Facebook and Instagram ads, exploring different concepts and ideas in order to make their brand stand out on social media.
It's still early, but CTR has improved using our creatives.
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Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.