
I am in charge of the overall paid media strategy.
Facebook & Instagram Ads
They had a good amount of organic traffic going to their site, so I decided to start off with a dynamic retargeting campaign for both Facebook and Instagram. Then I started to implement a marketing funnel strategy, where I created Top, middle, and bottom of the funnel campaigns. I created two top of the funnel campaigns, one was to get page engagement and likes, the second was to drive traffic to a featured customer blog post. The middle of the funnel showed popular products targeting people that have engaged with their content and also added lookalike audiences in here. The bottom of the funnel is remarketing people that have been to the site or viewed certain products.
Google Shopping Ads
I created a Google shopping campaign where I broke it down to a few ad groups with each promoting a certain product category to start off with and then create campaigns with the top performing products.
Paid Ads,Google Shopping,Marketing Strategy
Automotive & Transportation
Put your e-mail in and we'll arrange a consultation call for you
Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.