
I am in charge of the overall paid media strategy.
Facebook & Instagram Ads
They had a good amount of organic traffic going to their site, so I decided to start off with a dynamic retargeting campaign for both Facebook and Instagram. Then I started to implement a marketing funnel strategy, where I created Top, middle, and bottom of the funnel campaigns. I created two top of the funnel campaigns, one was to get page engagement and likes, the second was to drive traffic to a featured customer blog post. The middle of the funnel showed popular products targeting people that have engaged with their content and also added lookalike audiences in here. The bottom of the funnel is remarketing people that have been to the site or viewed certain products.
Google Shopping Ads
I created a Google shopping campaign where I broke it down to a few ad groups with each promoting a certain product category to start off with and then create campaigns with the top performing products.
Paid Ads,Google Shopping,Marketing Strategy
Automotive & Transportation
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Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
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